Edinburgh Case Study/Metrics etc
Metrics for Display Campaigns Started with Edinburg on 3/18/25
Metrics for Video Campaigns Started with Edinburg on 4/26/25
Metrics for Search Campaigns Started with Edinburg on 3/27/25
Standard Metrics for Display Campaigns Note: CPMs. $ .60 per 1000
Standard Metrics for Display Campaigns Note: CPMs. $ .60 per 1000
Some of the Audience Targeting we are using for edinburg ads
Some of the Keyword Targeting we are using for edinburg ads (targeting those who have searched these keywords in past 30 days)
Some of the Competitor Targeting we are using for edinburg ads
Examples for them with affinity targeting for Real Estate Auctions…many more options in addition to these
Metrics since we started Google Ads beginning March 18th,2025 to 5/21/25. The Key Event Column is how many total bidders we have added in that time.
Metrics since Same Length of period previous period 1/14/25 to 3/17/25 The Key Event Column is 0 because we added that tracking when we started. Huge increase in total users is from Paid Social and Direct, which is mostly from Google Ads
